Staying warm in the coldest climates requires the best kit and great marketing! Multimat are world leading manufacturers of sleeping mats and systems for the outdoor enthusiasts. Their products include foam, self-inflating and inflatable sleeping mats and accessories for a wide range of camping activities, from family holidays to polar expeditions.

The existing Multimat brand was weak and couldn’t get a foot-hold within the major retailers. So it was decided to re brand to attract a new, younger, more affluent audience, stand off the shelf amongst its competitors and assert itself as a major contender in the outdoor leisure market. A complete brand audit and re-position of their product line was conducted. Be comfortable, sleep warm is the brand promise that came to light after I accompanied Multimat’s Managing Director on the British Army’s West ridge expedition to Mount Everest in the Himalayas. The new branding has been applied to packaging, product photography, marketing collateral, trade press advertising, trade exhibition, video, social media and website.

Outdoor Collection product brochure

Click on the images to view a digital version of the brochure

Advertising

Jack and Adrian (MD and founder of Multimat) on their way to Road Head Camp, Mount Everest.
Going the extra mile (8848m above sea level) up to understand our clients business, is what we do best.

 

We use our expertise in brand strategy, brand creation, design and photography across a broad range of industry sectors to create meaningful brands that deliver tangible change.
To find out more email me at jack@blacksheep.info or to chat through a particular project please call 0777 150 7811

 

 

• Design
• Photography