Every day thousands of people across Wales are benefiting from regular walks.

Let’s Walk, a Wales wide initiative developed in partnership with Sport Wales, the Welsh Assembly Government and the Countryside Council for Wales asked us to produce an information pack aimed at people who lead/want to or co-ordinate a walking group. This pack offers a series of fact sheets based on the experience of co-ordinators of successful walking groups – the sort of challenges they faced, good ideas that helped them, the information they had to go and find for themselves.

These bilingually produced fact sheets, act as a signpost to useful information, both local and national. 
Their aim: ‘Enjoy walking – keep walking’.

Sports Wales

Typical Cover

Voice Trails 2

Typical Spread

Voice Trails 3

Oversized A4 Folder with 10mm capacity

Voice Trails 4

6 A4, 8 page & 12 page fact sheets


Lets Walk flyer AW E

1/3 A4 promotional leaflet


Annual Report and Accounts and Good Practice documents.

As the Sports Council exists to promote sport and physical activity as part of everyday life, we wanted to produce a concept that conveyed that ethos.
We came up with a graphical representation of time. 1 year, 12 months and 365 days of sport in Wales, since the last report was published. A second document highlights the momentum achieved in the last year, with case studies of individuals and organisations, from elite athletes to lunchtime walking clubs.

Click on the cover (below) to view an interactive version of this document

Sports Wales Annual Report

Annual Report and Accounts Cover


Click on the cover (below) to view an interactive version of this document


Annual Report and Accounts Covers

We use our expertise in brand strategy, brand creation, design and photography across a broad range of industry sectors to create meaningful brands that deliver tangible change.
To find out more email me at jack@blacksheep.info or to chat through a particular project please call 0777 150 7811


Leave a Reply