The rebrand replaced a traditional Welsh ’three feathers’ marque with a symbol developing the feathers into the three lanes of a track or the steps of a podium. It was about showing patriotism, pride and heritage with a modern slant.

Welsh Athletics is recognised by the Sports Council for Wales, the Commonwealth Games Council for Wales & UK:Athletics as the National Governing Body for athletics in Wales, with over 5,000 registered athletes at 70+ registered clubs in Wales.
Professional, well-organised and building on past success to shape a new future for athletics in Wales. Where opportunities exist for everyone to get involved – all ages and all abilities. A country with a wealth of elite talent that regularly punches above its weight in its contributions to British teams. One that offers first-class athletics venues across the country, providing a premier athletics environment with back-up services including top coaching and sports science to hand. An organisation with a real sense of heritage and national pride.

WA Logo

Welsh Athletics Identity

It’s an identity that builds on past success to shape a new future for athletics in Wales, with a real sense of heritage and national pride.
‘Matt Newman-CEO, Welsh Athletics Ltd.’


Annual Report and Accounts

(Click on the cover images below to view an interactive version of the Annual Report)

Annual Report and Accounts

Annual Report and Accounts: Cover

Annual Report and Accounts: Spread

Annual Report and Accounts: Spread

Annual Report and Accounts: Spread

Annual Report and Accounts: Spread

 

Sponsorship Brochure

Sponsorship Brochure: Cover

Sponsorship Brochure: Cover

Sponsorship Brochure: Spread

Sponsorship Brochure: Spread

Sponsorship Brochure: Spread

Sponsorship Brochure: Spread

We use our expertise in brand strategy, brand creation, design and photography across a broad range of industry sectors to create meaningful brands that deliver tangible change.
To find out more email me at jack@blacksheep.info or to chat through a particular project please call 0777 150 7811

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